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Value-added services (VAS) refer to additional features or enhancements that go beyond the core offerings of a product or service. These services are designed to improve customer experience, increase satisfaction, and provide extra value.
In industries like telecommunications, VAS includes services such as SMS alerts, caller tunes, and mobile banking. In web hosting, VAS may involve automated backups, advanced security, and website analytics.
Businesses across sectors use value-added services to differentiate themselves, build customer loyalty, and enhance their overall service package.
By offering these extra benefits, companies not only meet customer needs but also create new revenue opportunities and strengthen their market position.